Switch United is an independent Canadian studio that passionately explores interactive entertainment wherever it lives, online and offline. Specializing in multi-platform campaigns for entertainment and lifestyle related clients, the ‘creative sandbox’ recently amalgamated with branding leaders Fleming Design (est. 1983), bringing together a multi-disciplinary team passionate about great storytelling across mediums.
Whether it’s our recent work on interactive digital environments and multi-touch screens for the 2010 Olympics, our award-winning bicycle branding for Mountain Equipment Co-op, or our work bringing the vision of TV and film production companies to digital
platforms, Switch United remains focused on working at the intersections of motion and Flash design and applications, graphic design, environmental design, viral marketing and social media.
This scope and flexibility have provided the studio the opportunity to work with such industry-leading clients as OmniFilm, Brent Butt and Sparrow Productions, Nintendo of Canada, and Haddock Entertainment. The group was recently short-listed for the Banff World Television Awards’ Best Cross Platform Project for work on Ice Pilots NWT and won Judge’s Choice from Graphex for its MEC branding. If you’ve got a story to be told in an innovative way on multiple platforms, we’re up for the challenge.
Vancouver’s Olympics might be a fading memory but the 110-ft.-long interactive installation we created for the 2010 Commerce Centre at the BC Showcase is still getting ‘buzz’ via blogs, video channels, online articles, and more. Whether it’s the green architecture community, motion graphics experts, or themed event companies, our ‘people powered’ installation based on animated illustrations continues to interest people across a variety of industries. Most recently, the Digital Gateway won Applied Arts’ Photography & Illustration Awards in the Motion/Animation category. Get a glimpse of it in the latest print edition of the magazine or read about it in more depth on the Applied Arts Wire.
When it comes to the Banff World Television Awards (the Rockies), it really IS an honour just to be nominated. With over 900 entries from 43 countries, making the shortlist in this prestigious international competition recognizing outstanding creativity and innovation in TV is, in a word, humbling. Omni Film Productions and Switch United created a cross-platform strategy for Ice Pilots, Omni Film/History Television’s real-life series about Yellowknife-based Buffalo Airways, that builds on the themes of the show while incorporating new content and new ways for fans and flying buffs to engage. In particular, the website includes an interactive Storymap that lets visitors contribute their own stories, videos, and photos about aviation North of 60. Supported by a robust social media campaign spearheaded by our partners at FanTrust, our cross-platform initiative helped Ice Pilots Season 1 become History Television’s most watched Canadian series ever. Rockie winners will be announced in June…and while we’re thrilled to be a nominee, we’ll be keeping our fingers crossed til then.
The big news: After 27 years under different names and different divisions, our eclectic little band of multi-disciplinary designers, writers, and programmers are coming together under one name. One common goal.
SWITCH UNITED (under partners Catherine Winckler and Blair Pocock) will continue on as a small experimental studio specializing in multi-platform campaigns for entertainment and lifestyle-related clients. We look to our recent work with interactive digital installations at the Vancouver 2010 Olympics (see videos for The Digital Gateway and The Curious Tree) .. our 20 year history with Nintendo of Canada.. our award-wining bicycle branding for MEC . and our ongoing work with TV and film production companies including Omni Film and Brent Butt’s Sparrow Media .. and we know we’ve found our ‘sweet spot.’ We love bringing our love of narrative and our passion for design to multiple platforms. As of April 1st we’ll be doing it under the Switch United name. Stay tuned …
Note: Why April 1st? We figured if it was good enough for Apple Computers who started April 1, 1976 in Cupertino, CA (and we know how that story turned out!), then it marked an auspicious start for us as well.
We made it! This year we were one of the five teams chosen from 50 pitches for the second annual Digital Development Lab sponsored by CBC, BC Film, and New Media BC. Designed to support the creation of new internet activities and original interactive entertainment, the three-day lab will give Switch the opportunity to further develop our game meets storytelling world of ‘Vomby the Zompire,’ a young vegetarian misfit with a Vampire mother, Zombie father, and human brain best friend, brought to life through animation and 3D glasses accessibility. If the three-day lab with top mentors and fellow producers wasn’t enough, they actually pick a winner and a $10,000 development prize.
A senior creative position, the Senior Art Director for Switch Interactive establishes the conceptual and stylistic direction for the studio as well as hands-on work alongside a talented team of designers, writers, programmers, and outside suppliers. The goal: To create compelling and memorable digitally-led design solutions for the company’s entertainment and lifestyle-related clients.
The position of Senior Art Director must bring to the studio a strong portfolio with leading agencies, preferably a recognized design degree/diploma indicating deep understanding of the principles of design and best practices in the industry, and a proven ability to lead design teams to excellence.
We will also be looking for evidence of demonstrable passion for design, knowledge of design and cultural trends worldwide, and an understanding of multi-platform campaigns and social media marketing. Given the smaller size of our studio, it’s also important that the candidate be someone we would like to ‘break bread’ with (or at least share a beer or two.) No prima donnas please. We’re small but we play big (minus the politics and the endless hours of pitches and meetings.)
Given the rebranding to take place (of which you’ll play a leading role), our current site at www.switchinteractive.com is a little outdated, but will give you an idea. Recent jobs that most define where we are and where we’re going include:
Our upcoming work includes online/offline branding of a national awards event for television; social media campaign for an award-winning, heartbreaking documentary; a locative mapping solution tied to a documentary film; two television show multi-platform campaigns, and our own rebrand to Switch United. Our interests right now include interactive architectural installations and we’re excited about Flash CS5 for iPhone apps. The common denominator in all work we take is that there has to be a story involved, and it has to interest us as a small team. And yes, occasionally we take crap to pay the bills. But it’s getting less and less!
For those who like to have a ‘Responsibilities’ list, here goes:
Switch Interactive began in 2000 as the interactive division of Fleming Design. The studio was known for its early Flash work, co-producing the online manga series’ Broken Saints, and winning a world viral marketing award for XmasBash (still popular after all these years despite being in Shockwave!) Switch served its own entertainment clients, as well as the corporate clients of Fleming Design.
In 2010, following the successful buy-out of the founding partner, and a restructuring of the company, Switch Interactive and Fleming Design merged to become Switch United, with strong capabilities both online and offline, and a singular focus on entertainment related clients with Nintendo of Canada as a long-time anchor client (19 years) and loyal clients including Omni Film, Haddock Entertainment, and Sparrow Media.
The Senior Art Director position will take a strong central role in the rebranding process to Switch United.
Respond to jobs@switchinteractive.com.