Switch United is an independent Vancouver-
based studio that passionately explores design, wherever it lives. Established in 1983 as Fleming Design, the studio has a strong background in corporate branding and environmental design.
Today, this multi-disciplinary team specializes in multi-platform campaigns for entertainment and lifestyle-related clients.
With a strong history in real estate marketing, Switch United works with the market’s best developers to produce compelling, integrated multi-component
campaigns as a part of their real estate division. Working from concept through to completion, the dedicated team strives to bring thoughtful creative to each and every one of their diverse projects. From luxury urban towers to masterplanned suburban communities, Switch United is passionate about great storytelling across mediums.
To view other work by Switch United, check out the exciting projects at switchunited.com.
Bastion Development Ltd. Identity + Print + Environmental + Website
Prominently situated in the up-and-coming Main Street community, 3333 Main needed distinctive branding to differentiate Bastion’s unique product. The vibrant campaign focused on authenticity at every angle. From the custom shot photography to the local wares and artwork that appeared in the sales centre – everything about the project told the story of this unique place. A rich, informative brochure and interactive website complemented the dramatic custom-built sales centre, which featured eleven-foot ceilings and bold graphics.View Website
Polygon’s sleek residential tower in Burnaby’s Metrotown neighbourhood needed a sales campaign to energize buyers in a sluggish real estate market. Inspired by the tower’s modern sophistication and signature glowing light channel, the campaign offered a distinctly urban vibe that resonated with young couples and professionals alike. The dramatic nightscape-inspired Presentation Centre used unique lighting techniques to illuminate everything that Luma had to offer, and the distinct campaign clearly positioned Luma as a bright move in the market.
At the height of the real estate boom, Bastion needed a campaign that would set their collection of contemporary apartment homes apart from the competition. Taking inspiration from the pages of fashion magazines, bold photography and vibrant colours strongly branded Pulse in the hip Kitsilano neighhourhood. With a seamless mix of print, environmental, and online activity, the refreshing brand established a clear presence and attracted young and sophisticated urban professionals, resulting in strong pre-construction sales.
ParkLane Homes Identity + Print + Environmental + Interface Design
ParkLane’s limited collection of luxury single-family homes in Crescent Beach needed a campaign that reflected the same level of sophistication and detail as the homes themselves. Lead by the Cape Cod-inspired architecture, the materials conveyed the dream of exclusive waterfront living, while maintaining a sense of heritage in connection with the community. The strategically phased campaign built up strong demand, and the exclusive VIP event saw the first phase of these luxury homes sold on opening night.
After more than one hundred years of development in the local market, Ledingham McAllister wanted to poignantly mark their most recent involvement in the city’s growth. Century, a collection of apartment residences in one of Vancouver’s oldest and most cultured neighbourhoods, featured a rich and sophisticated backdrop that balanced heritage with happening. The integrated campaign brought new energy to the old address, and prospective buyers
lined the streets on opening weekend to enter the sleek storefront of the Presentation Centre.
One of our most long-standing clients, Polygon Homes, had a very unique development in the industrial area along Vancouver’s South East False Creek. One of the first towers in the up-and-coming neighbourhood, Foundry was inspired by its industrial-era origins and a strong commitment to sustainability. The campaign featured contrasting palettes and finishes to convey the idea of ‘old meets new,’ and distinctive sophistication transcended everything from the magazine-style brochure to the gallery-like Presentation Centre.