Real Estate

For years we have defied the odds, remaining a small independent studio that passionately explores design, wherever it lives. Today the story continues on as we bring together our branding division, Fleming Design (est. 1983), and our interactive division, Switch Interactive (est. 2000), in one entity, strong and proudly ‘Made in Canada’ — forever to be known as Switch United.

With a strong history in real estate marketing, Switch United will continue to work with the market’s best developers to produce compelling, integrated multi-component campaigns. For a full understanding of what the company as a whole has to offer, check out the exciting projects at switchunited.com.

These are simply temporary sites with a temporary identity, as we undergo ‘The Summer of Branding.’ Knowing that there’s nothing harder than being your own client – particularly when you have a team of unique and gifted designers, all with distinctive points of view – we didn’t want to keep you waiting. Be sure to keep checking our blog to see the branding story unfold as we go.

In the meantime, if you have a development with a story to be told in innovative ways, we’re up for the challenge.

Luma

Polygon Homes Identity + Print + Environmental

Polygon’s sleek residential tower in Burnaby’s Metrotown neighbourhood needed a sales campaign
to energize buyers in a sluggish real estate market. Inspired by the tower’s modern sophistication and signature glowing light channel, the campaign offered a distinctly urban vibe that resonated with young couples and professionals alike. The dramatic nightscape-inspired Presentation Centre used unique lighting techniques to illuminate everything that Luma had to offer, and the distinct campaign clearly positioned
Luma as a bright move in the market.

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Pulse

Bastion Development Corporation Identity + Print + Environmental + Website

At the height of the real estate boom, Bastion
needed a campaign that would set their collection
of contemporary apartment homes apart from the competition. Taking inspiration from the pages of fashion magazines, bold photography and vibrant colours strongly branded Pulse in the hip Kitsilano neighhourhood. With a seamless mix of print, environmental, and online activity, the refreshing
brand established a clear presence and attracted
young and sophisticated urban professionals,
resulting in strong pre-construction sales.

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SouthPort

ParkLane Homes Identity + Print + Environmental + Interface Design

ParkLane’s limited collection of luxury single-family homes in Crescent Beach needed a campaign that reflected the same level of sophistication and detail as the homes themselves. Lead by the Cape Cod-inspired architecture, the materials conveyed the dream of exclusive waterfront living, while maintaining a sense
of heritage in connection with the community. The strategically phased campaign built up strong demand, and the exclusive VIP event saw the first phase of these luxury homes sold on opening night.

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Century

Ledingham McAllister Identity + Print + Environmental

After more than one hundred years of development
in the local market, Ledingham McAllister wanted to poignantly mark their most recent involvement in the city’s growth. Century, a collection of apartment residences in one of Vancouver’s oldest and most cultured neighbourhoods, featured a rich and sophisticated backdrop that balanced heritage with happening. The integrated campaign brought new energy to the old address, and prospective buyers
lined the streets on opening weekend to enter the
sleek storefront of the Presentation Centre.

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Foundry

Polygon Homes Identity + Print + Environmental

One of our most long-standing clients, Polygon Homes, had a very unique development in the industrial area along Vancouver’s South East False Creek. One of the first towers in the up-and-coming neighbourhood, Foundry was inspired by its industrial-era origins and a strong commitment to sustainability. The campaign featured contrasting palettes and finishes to convey the idea of ‘old meets new,’ and distinctive sophistication transcended everything from the magazine-style brochure to the gallery-like Presentation Centre.

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